Quick And Easy Way To Do Keywords Research
If you feel that your website is not getting enough traffic, or if you are planning on launching a new website, you need to do keyword research. Google being the most popular search engine is the one you will be targeting to do your keywords research on. Here are some quick and easy ways for you to conduct your keywords search.
Enter keyword in the Google search bar
The first step that you need to take is to enter your key phrase in the Google search bar. As you start entering your key phrase, the auto complete suggest box will suggest popular phrases that complete your key phrase. This will help you see the key phrases people search for in Google. Note the results of those that match your key phrase.
Research your keywords with Google Adwords tool
The second step will be to use the Google Adwords tool to conduct your research on. Do not just enter the key phrase to do your research without any search filters, as the results will be quite mind boggling. As an example, if you make coffee makers and only market them in the UK, you do not expect to see global results. Let us say that you enter the keyword ‘coffee’, without any additional search parameters, imagine the results that will be returned. So, refine your keyword research. Let us assume you enter ‘buy coffee maker UK’ in the key phrase, and you refine the search to the searches in the UK. Now, the results returned will be of searches on buy coffee makers in the UK. Now, you start looking at the additional keywords to be considered. Study them carefully and do not get excited about picking the ones with the most searches. Note them down as you will need to use them later.
Create your own SEO niche
Now, change your key phrase by replacing ‘buy’ with words like purchase, procure, acquire, etc. and note the results. Now, look at advertisers’ competition and try and select some keywords that are relevant. You do not need to select the most popular ones. The reason is that you want to create your own niche and not compete with the entire world. Your next step should be to select at least twenty keywords initially. Your main URL name will be ‘buy coffee maker’. The reason for choosing this is that people who are seriously considering buying a coffee maker will be typing this key phrase in their search.
These are just some easy methods to get started in doing keywords research. The use of some of the other selected keywords that you have selected doing your research will depend on your website.